The East Africa Tourism Platform has launched a three-month campaign dubbed “Tembea Nyumbani”, in the East African Community (EAC) Partner States. Tembea Nyumbani, Swahili for Visit Home, is a call to the citizens of the countries in the East African Community to visit each other’s countries — in an effort to promote domestic and regional tourism business in Burundi, Kenya, Rwanda, Tanzania, and Uganda. In the spirit of East African unity, the tourism body is drawing wisdom from the popular adage that as an East African, any East African country you travel to is a home away from home.
Undertaken in partnership with stakeholders, the campaign will promote different tourist packages within the region. The campaign aims to spur tourism business within the region by showcasing the many hidden gems as well as affordable and exciting holiday packages that can be explored in what the world has come to know as Africa’s magical destinations. It is expected that an increase in interest to travel within the region will revive the tourism industry, which is a lifeline for millions of people.
